{"id":392862,"date":"2023-11-13T14:50:20","date_gmt":"2023-11-13T13:50:20","guid":{"rendered":"https:\/\/ecosystemcollaboration.com\/?page_id=392862"},"modified":"2025-03-05T13:44:20","modified_gmt":"2025-03-05T12:44:20","slug":"ecosystems-2","status":"publish","type":"page","link":"https:\/\/ecosystemcollaboration.com\/en\/ecosystems-2\/","title":{"rendered":"Ecosystems"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;BHeader V2 &#8211; Barbra &#8211; BG Image size:2560x1392px&#8221; module_id=&#8221;v2&#8243; module_class=&#8221;barbra_header_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/ecosystemcollaboration.com\/wp-content\/uploads\/2023\/11\/2580_588813473-scaled.jpg&#8221; overflow-x=&#8221;hidden&#8221; overflow-y=&#8221;hidden&#8221; custom_padding=&#8221;180px||180px||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||false|false&#8221; custom_padding_phone=&#8221;60px||60px||false|false&#8221; custom_css_before=&#8221;content: &#8221;;||display: block;||background-color: #000;||position: absolute;||width: 100%;||height: 100%;||left: 0;||top: 0;||opacity: 0.5;&#8221; custom_css_after=&#8221;content: %22%22;||display: block;||background-color: #fd2284;||width: 650px;||height: 650px;||border-radius: 50%;||position: absolute;||left: -240px;||top: -180px;||opacity: 0.13;||filter: blur(70px);&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;BHeader V2 &#8211; Barbra &#8211; Row&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1170px&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;Background&#8221; button_text=&#8221;Click Here&#8221; admin_label=&#8221;BHeader V2 &#8211; Barbra &#8211; Call To Action &#8211; Expertise and creative approach&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Inter|||on|||||&#8221; header_text_color=&#8221;#81C0C5&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;120%&#8221; body_font=&#8221;Inter|700|||||||&#8221; body_font_size=&#8221;75px&#8221; body_line_height=&#8221;120%&#8221; use_background_color=&#8221;off&#8221; text_orientation=&#8221;left&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;450px&#8221; max_width_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;20px&#8221; header_font_size_phone=&#8221;18px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;54px&#8221; body_font_size_phone=&#8221;30px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Ecosystems<\/strong> and why they matter<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;BHeader V2 &#8211; Barbra &#8211; Row&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1170px&#8221; custom_padding=&#8221;70px||||false|false&#8221; custom_padding_tablet=&#8221;30px||||false|false&#8221; custom_padding_phone=&#8221;10px||||false|false&#8221; custom_css_before=&#8221;content: %22%22;||display: block;||background-color: #793e7a;||width: 575px;||height: 575px;||border-radius: 50%;||position: absolute;||right: -400px;||top: -200px;||opacity: 0.2;filter: blur(70px);&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 40% !important;||margin-right: 2% !important;&#8221; custom_css_main_element_phone=&#8221;    width: 100%!important;||    margin-right: 0%!important;&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 58% !important;||margin-right: 0 !important;&#8221; custom_css_main_element_phone=&#8221;    width: 100%!important;||    margin-right: 0%!important;&#8221;][et_pb_cta title=&#8221;My definition of ecosystems&#8221; button_url=&#8221;#ecosystemen&#8221; button_text=&#8221;Read more&#8221; admin_label=&#8221;BHeader V2 &#8211; Barbra &#8211; Call To Action &#8211; Join for free&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Inter|700||on|||||&#8221; header_text_color=&#8221;#81C0C5&#8243; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;120%&#8221; body_font=&#8221;Inter|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;140%&#8221; background_color=&#8221;#FFFFFF&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;0px&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#81C0C5&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;50%&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#000000&#8243; button_on_hover=&#8221;off&#8221; button_alignment=&#8221;right&#8221; button_custom_padding=&#8221;8px|8px|8px|8px|true|true&#8221; text_orientation=&#8221;left&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;18px&#8221; body_font_size_phone=&#8221;18px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_color__hover=&#8221;rgba(255,255,255,0.8)&#8221; background_enable_color__hover=&#8221;on&#8221;]<\/p>\n<p>Dynamic, self-organizing networks of independent, autonomous actors that in interaction, are interdependent of each other for growth and survival.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Intro section on Ecosystems&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;29f5fdb8-1d12-4d3a-8e52-3c5d68b135c8&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;103px||0px||false|false&#8221; custom_padding_tablet=&#8221;40px||20px||false|false&#8221; custom_padding_phone=&#8221;40px||20px||false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_4,1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;50bc675e-3f51-4a97-a5d3-ba7525bf0822&#8243; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;Ecosystems&#8221; admin_label=&#8221;Intro text Ecosystems are here&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;be6857e7-1e99-4bc0-9a11-42879a06cb75&#8243; header_font=&#8221;Inter|300|||||||&#8221; header_text_color=&#8221;#00828F&#8221; body_font_size=&#8221;19px&#8221; header_font_size_tablet=&#8221;40px&#8221; global_colors_info=&#8221;{}&#8221; custom_css_promo_title_last_edited=&#8221;on|tablet&#8221; custom_css_promo_title_tablet=&#8221;padding-bottom:20px;&#8221; custom_css_promo_title_phone=&#8221;padding-bottom:20px;&#8221;]<\/p>\n<p class=\"p1\">Ecosystems are popular. Companies use them to create new revenue and drive innovation. Collaborating on something bigger also helps you grow.  <\/p>\n<p class=\"p1\">But how does collaboration in complex ecosystems work? What are platform ecosystems? What works and what doesn\u2019t when building an ecosystem? And where do you start?   <\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_circle_counter title=&#8221;Corporate leaders&#8221; number=&#8221;68&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;7d96a29f-a9f9-4505-a39b-d6af0a7e8d28&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_circle_counter][et_pb_cta admin_label=&#8221;EY research shows&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;be6857e7-1e99-4bc0-9a11-42879a06cb75&#8243; body_font=&#8221;Barlow|500|||||||&#8221; body_font_size=&#8221;16px&#8221; body_ul_font_size=&#8221;22px&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;30px&#8221; body_font_size_tablet=&#8221;16px&#8221; body_font_size_phone=&#8221;14px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>According to <span><a href=\"https:\/\/www.ey.com\/en_gl\/consulting\/six-habits-of-digital-transformation-leaders#chapter1181741176\">EY research<\/a><\/span> 68% of corporate business leaders say that ecosystems and partnerships are the only way to succeed in the market.<\/p>\n<p><a href=\"https:\/\/www.eurolanresearch.com\/wp-content\/uploads\/2018\/03\/IBM-CEO-Study-Leading-Through-Connections.pdf\" title=\"IBM research\">IBM<\/a> <span><a href=\"https:\/\/www.eurolanresearch.com\/wp-content\/uploads\/2018\/03\/IBM-CEO-Study-Leading-Through-Connections.pdf\" title=\"IBM research\">research<\/a> shows<\/span> almost 70% of CEO\u2019s partnered extensively in 2012.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_circle_counter title=&#8221;Market value&#8221; number=&#8221;33&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;7d96a29f-a9f9-4505-a39b-d6af0a7e8d28&#8243; custom_css_circle_counter_title=&#8221;padding-bottom:30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_circle_counter][et_pb_cta admin_label=&#8221;EY research shows&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;be6857e7-1e99-4bc0-9a11-42879a06cb75&#8243; body_font=&#8221;Barlow|500|||||||&#8221; body_font_size=&#8221;16px&#8221; body_ul_font_size=&#8221;22px&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;30px&#8221; body_font_size_tablet=&#8221;16px&#8221; body_font_size_phone=&#8221;14px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Companies reported one-third of their market value depended on these partnerships. [1]<\/p>\n<p>[\/et_pb_cta][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;0fe50ffb-0db3-4db7-b756-cabeb0d25a10&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[1] De Man, A. 2013. <i>Alliances<\/i>, <i>An Executive Guide to Designing Successful Strategic Partnerships<\/i>, Chichester. 4<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;BHeader V7 &#8211; Barbra&#8221; module_id=&#8221;v7&#8243; module_class=&#8221;barbra_header_7&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; overflow-x=&#8221;hidden&#8221; overflow-y=&#8221;hidden&#8221; custom_padding=&#8221;200px||50px||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||false|false&#8221; custom_padding_phone=&#8221;60px||60px||false|false&#8221; background_last_edited=&#8221;on|desktop&#8221; use_background_color_gradient_tablet=&#8221;off&#8221; custom_css_before=&#8221;content:&#8221;;||display:block;||position:absolute;||top: 2vw;||left: -5vw;||opacity: 0.3;||width: 35vw;||height:35vw;||border-radius: 999px;||background-image: linear-gradient(132deg, #00828f 0%, #ffffff 50%,#81c0c5 100%);||filter: blur(40px);&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;on|desktop&#8221; custom_css_before_tablet=&#8221;content:&#8221;;||display:block;||position:absolute;||top: 2vw;||left: -5vw;||opacity: 0.3;||width: 35vw;||height:35vw;||border-radius: 999px;||background-image: linear-gradient(132deg, #00828f 0%, #ffffff 50%,#81c0c5 100%);||filter: blur(40px);&#8221; custom_css_before_phone=&#8221;content:&#8221;;||display:block;||position:absolute;||top: 2vw;||left: -5vw;||opacity: 0.3;||width: 35vw;||height:35vw;||border-radius: 999px;||background-image: linear-gradient(132deg, #00828f 0%, #ffffff 50%,#81c0c5 100%);||filter: blur(40px);&#8221;][et_pb_row admin_label=&#8221;BHeader V7 &#8211; Barbra &#8211; Row&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1170px&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;on|phone&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;BHeader V7 &#8211; Barbra &#8211; Text &#8211; We are a development &#038; design studio&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inter|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;72px&#8221; text_line_height=&#8221;120%&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;1050px&#8221; max_width_tablet=&#8221;690px&#8221; max_width_phone=&#8221;330px&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; text_font_size_tablet=&#8221;60px&#8221; text_font_size_phone=&#8221;30px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Ecosystems <strong>are<\/strong> <strong>all<\/strong> around us<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;BHeader V7 &#8211; Barbra &#8211; Row&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;35px||||false|false&#8221; custom_padding_tablet=&#8221;35px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin-right: 2% !important;||    width: 13.15% !important;||margin-bottom: 0 !important;&#8221; 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_builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inter|700|||||||&#8221; text_text_color=&#8221;#191B1D&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;140%&#8221; max_width=&#8221;670px&#8221; max_width_tablet=&#8221;600px&#8221; max_width_phone=&#8221;600px&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||80px||false|false&#8221; custom_margin_tablet=&#8221;||80px||false|false&#8221; custom_margin_phone=&#8221;||80px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;26px&#8221; text_font_size_phone=&#8221;22px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; custom_margin__hover_enabled=&#8221;off|desktop&#8221;]<\/p>\n<p>We are all part of <strong>multiple<\/strong> ecosystems, whether we are aware of it or not.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;BContent V7 &#8211; Barbra &#8211; Text &#8211; We&#8217;re here to bring your unique&#8230;&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inter|200|||||||&#8221; text_font_size=&#8221;70px&#8221; text_line_height=&#8221;140%&#8221; max_width=&#8221;670px&#8221; max_width_tablet=&#8221;600px&#8221; max_width_phone=&#8221;600px&#8221; max_width_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;56px&#8221; text_font_size_phone=&#8221;46px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Ecosystems<\/span><span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;BContent V7 &#8211; Barbra &#8211; Row&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1170px&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;01\/ Are demarcated&#8221; admin_label=&#8221;BContent V7 &#8211; Barbra &#8211; Call To Action &#8211; 01\/ Branding&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Inter|700|||||||&#8221; header_text_color=&#8221;#191B1D&#8221; header_font_size=&#8221;40px&#8221; header_line_height=&#8221;120%&#8221; body_font=&#8221;Inter|300|||||||&#8221; body_text_color=&#8221;#191B1D&#8221; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;170%&#8221; body_ul_type=&#8221;square&#8221; body_ul_font=&#8221;Inter|300|||||||&#8221; body_ul_text_color=&#8221;#191B1D&#8221; body_ul_font_size=&#8221;20px&#8221; body_ul_line_height=&#8221;150%&#8221; use_background_color=&#8221;off&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;46px&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;50%&#8221; button_use_icon=&#8221;off&#8221; button_alignment=&#8221;right&#8221; button_custom_padding=&#8221;19px|18px|17px|18px|false|true&#8221; button_custom_padding_tablet=&#8221;17px|16px|15px|16px|false|true&#8221; button_custom_padding_phone=&#8221;14px|13px|12px|13px|false|true&#8221; button_custom_padding_last_edited=&#8221;on|tablet&#8221; text_orientation=&#8221;left&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;60px||60px||true|false&#8221; custom_padding_tablet=&#8221;40px||40px||true|false&#8221; custom_padding_phone=&#8221;40px||40px||true|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; body_font_size_tablet=&#8221;18px&#8221; body_font_size_phone=&#8221;17px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; body_ul_font_size_tablet=&#8221;18px&#8221; body_ul_font_size_phone=&#8221;17px&#8221; body_ul_font_size_last_edited=&#8221;on|desktop&#8221; button_text_size_tablet=&#8221;40px&#8221; button_text_size_phone=&#8221;30px&#8221; button_text_size_last_edited=&#8221;on|tablet&#8221; custom_css_before=&#8221;    content: %22%22;||    position: absolute;||    bottom: -2px;||    left: 0;||    display: block;||    width: 100%;||    height: 2px;||    background-color: #025461;||    transform-origin: left;||    transition: 0.3s;||    transform: scaleX(0);&#8221; custom_css_main_element=&#8221;    display: flex;||    justify-content: space-between;||    align-items: center;||    column-gap: 2%;&#8221; custom_css_promo_description=&#8221;font-weight: 400;||    width: 80%;||    padding-bottom: 0;||      display: flex;||    align-items: center;&#8221; custom_css_promo_button=&#8221;    font-family: ETmodules!important;||line-height: 100%!important;||    transition: 0.3s;||    transform: rotate(45deg);&#8221; custom_css_promo_title=&#8221;    align-items: center;&#8221; border_width_bottom=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221; custom_css_promo_description_last_edited=&#8221;on|tablet&#8221; custom_css_promo_description_tablet=&#8221;font-weight: 400;||    width: 87%;||    padding-bottom: 0;||      display: flex;||    align-items: center;&#8221; custom_css_promo_description_phone=&#8221;    font-weight: 400;||    width: 87%;||    padding-bottom: 0;||    display: block;&#8221; border_color_bottom__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; custom_css_before__hover_enabled=&#8221;on|hover&#8221; custom_css_promo_description__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover=&#8221;#FFFFFF&#8221; custom_css_before__hover=&#8221;    content: %22%22;||    position: absolute;||    bottom: -2px;||    left: 0;||    display: block;||    width: 100%;||    height: 2px;||    background-color: #00828f;||    transform-origin: left;||    transition: 0.3s;||    transform: scaleX(0);&#8221; custom_css_promo_description__hover=&#8221;font-weight: 400;||    width: 80%;||    padding-bottom: 0;||      display: flex;||    align-items: center;&#8221; border_color_bottom__hover=&#8221;#00828F&#8221;]<\/p>\n<p>Ecosystems connect organizations across different sectors.<\/p>\n<ul>\n<li>Participants depend on each other in multiple ways;<\/li>\n<li>There is no hierarchical control;<\/li>\n<li>You are either part of it or not.<\/li>\n<\/ul>\n<p>[\/et_pb_cta][et_pb_cta title=&#8221;02\/ Are self-organizing&#8221; button_url=&#8221;#&#8221; admin_label=&#8221;BContent V7 &#8211; Barbra &#8211; Call To Action &#8211; 02\/ Web Design&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Inter|700|||||||&#8221; header_text_color=&#8221;#191B1D&#8221; header_font_size=&#8221;40px&#8221; header_line_height=&#8221;120%&#8221; body_font=&#8221;Inter|300|||||||&#8221; body_text_color=&#8221;#191B1D&#8221; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;170%&#8221; body_ul_type=&#8221;square&#8221; body_ul_font=&#8221;Inter|300|||||||&#8221; body_ul_text_color=&#8221;#191B1D&#8221; body_ul_font_size=&#8221;20px&#8221; body_ul_line_height=&#8221;150%&#8221; use_background_color=&#8221;off&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;46px&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;50%&#8221; button_use_icon=&#8221;off&#8221; button_alignment=&#8221;right&#8221; button_custom_padding=&#8221;19px|18px|17px|18px|false|true&#8221; button_custom_padding_tablet=&#8221;17px|16px|15px|16px|false|true&#8221; button_custom_padding_phone=&#8221;14px|13px|12px|13px|false|true&#8221; button_custom_padding_last_edited=&#8221;on|tablet&#8221; text_orientation=&#8221;left&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;60px||60px||true|false&#8221; custom_padding_tablet=&#8221;40px||40px||true|false&#8221; custom_padding_phone=&#8221;40px||40px||true|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; link_option_url=&#8221;#&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; body_font_size_tablet=&#8221;18px&#8221; body_font_size_phone=&#8221;17px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; body_ul_font_size_tablet=&#8221;18px&#8221; body_ul_font_size_phone=&#8221;17px&#8221; body_ul_font_size_last_edited=&#8221;on|desktop&#8221; button_text_size_tablet=&#8221;40px&#8221; button_text_size_phone=&#8221;30px&#8221; button_text_size_last_edited=&#8221;on|tablet&#8221; custom_css_before=&#8221;    content: %22%22;||    position: absolute;||    bottom: -2px;||    left: 0;||    display: block;||    width: 100%;||    height: 2px;||    background-color: #025461;||    transform-origin: left;||    transition: 0.3s;||    transform: scaleX(0);&#8221; custom_css_main_element=&#8221;    display: flex;||    justify-content: space-between;||    align-items: center;||    column-gap: 2%;&#8221; custom_css_promo_description=&#8221;font-weight: 400;||    width: 80%;||    padding-bottom: 0;||      display: flex;||    align-items: center;&#8221; custom_css_promo_button=&#8221;    font-family: ETmodules!important;||line-height: 100%!important;||    transition: 0.3s;||    transform: rotate(45deg);&#8221; custom_css_promo_title=&#8221;    align-items: center;&#8221; border_width_bottom=&#8221;2px&#8221; border_color_bottom=&#8221;#191B1D&#8221; global_colors_info=&#8221;{}&#8221; custom_css_promo_description_last_edited=&#8221;on|tablet&#8221; custom_css_promo_description_tablet=&#8221;font-weight: 400;||    width: 87%;||    padding-bottom: 0;||      display: flex;||    align-items: center;&#8221; custom_css_promo_description_phone=&#8221;    font-weight: 400;||    width: 87%;||    padding-bottom: 0;||    display: block;&#8221; button_bg_color__hover=&#8221;#FFFFFF&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; custom_css_before__hover=&#8221;    content: %22%22;||    position: absolute;||    bottom: -2px;||    left: 0;||    display: block;||    width: 100%;||    height: 2px;||    background-color: #00828f;||    transform-origin: left;||    transition: 0.3s;||    transform: scaleX(0);&#8221; custom_css_before__hover_enabled=&#8221;on|hover&#8221; custom_css_promo_description__hover=&#8221;font-weight: 400;||    width: 80%;||    padding-bottom: 0;||      display: flex;||    align-items: center;&#8221; custom_css_promo_description__hover_enabled=&#8221;on|desktop&#8221; border_color_bottom__hover_enabled=&#8221;on|hover&#8221; border_color_bottom__hover=&#8221;#00828F&#8221;]<\/p>\n<p class=\"p1\">Ecosystems form, grow, and shrink on their own. As a participant, your influence is limited. This calls for a step-by-step, <em>cyclical strategy<\/em>. Three questions guide this process:   <\/p>\n<ul>\n<li><strong>WHAT<\/strong> do you see happening right now?<\/li>\n<li><strong>SO WHAT<\/strong> does this mean for what you want to achieve?<\/li>\n<li><strong>NOW WHAT<\/strong> can you start doing as a <strong>first<\/strong> <strong>step<\/strong> for change?<\/li>\n<\/ul>\n<p>And a new cycle starts.<\/p>\n<p>This is the opposite of the oh so common &#8220;plan, design, determine and control.<\/p>\n<p>[\/et_pb_cta][et_pb_cta title=&#8221;03\/ Dampen disturbances&#8221; button_url=&#8221;#&#8221; admin_label=&#8221;BContent V7 &#8211; Barbra &#8211; Call To Action &#8211; 03\/ Graphic Design&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Inter|700|||||||&#8221; header_text_color=&#8221;#191B1D&#8221; header_font_size=&#8221;40px&#8221; header_line_height=&#8221;120%&#8221; body_font=&#8221;Inter|300|||||||&#8221; body_text_color=&#8221;#191B1D&#8221; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;170%&#8221; body_ul_type=&#8221;square&#8221; body_ul_font=&#8221;Inter|300|||||||&#8221; body_ul_text_color=&#8221;#191B1D&#8221; body_ul_font_size=&#8221;20px&#8221; body_ul_line_height=&#8221;150%&#8221; use_background_color=&#8221;off&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;46px&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;50%&#8221; button_use_icon=&#8221;off&#8221; button_alignment=&#8221;right&#8221; button_custom_padding=&#8221;19px|18px|17px|18px|false|true&#8221; button_custom_padding_tablet=&#8221;17px|16px|15px|16px|false|true&#8221; button_custom_padding_phone=&#8221;14px|13px|12px|13px|false|true&#8221; button_custom_padding_last_edited=&#8221;on|tablet&#8221; text_orientation=&#8221;left&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;60px||60px||true|false&#8221; custom_padding_tablet=&#8221;40px||40px||true|false&#8221; custom_padding_phone=&#8221;40px||40px||true|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; link_option_url=&#8221;#&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; body_font_size_tablet=&#8221;18px&#8221; body_font_size_phone=&#8221;17px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; body_ul_font_size_tablet=&#8221;18px&#8221; body_ul_font_size_phone=&#8221;17px&#8221; body_ul_font_size_last_edited=&#8221;on|desktop&#8221; button_text_size_tablet=&#8221;40px&#8221; button_text_size_phone=&#8221;30px&#8221; button_text_size_last_edited=&#8221;on|tablet&#8221; custom_css_before=&#8221;    content: %22%22;||    position: absolute;||    bottom: -2px;||    left: 0;||    display: block;||    width: 100%;||    height: 2px;||    background-color: #025461;||    transform-origin: left;||    transition: 0.3s;||    transform: scaleX(0);&#8221; custom_css_main_element=&#8221;    display: flex;||    justify-content: space-between;||    align-items: center;||    column-gap: 2%;&#8221; custom_css_promo_description=&#8221;font-weight: 400;||    width: 80%;||    padding-bottom: 0;||      display: flex;||    align-items: center;&#8221; custom_css_promo_button=&#8221;    font-family: ETmodules!important;||line-height: 100%!important;||    transition: 0.3s;||    transform: rotate(45deg);&#8221; custom_css_promo_title=&#8221;    align-items: center;&#8221; border_width_bottom=&#8221;2px&#8221; border_color_bottom=&#8221;#191B1D&#8221; global_colors_info=&#8221;{}&#8221; custom_css_promo_description_last_edited=&#8221;on|tablet&#8221; custom_css_promo_description_tablet=&#8221;font-weight: 400;||    width: 87%;||    padding-bottom: 0;||      display: flex;||    align-items: center;&#8221; custom_css_promo_description_phone=&#8221;    font-weight: 400;||    width: 87%;||    padding-bottom: 0;||    display: block;&#8221; button_bg_color__hover=&#8221;#FFFFFF&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; custom_css_before__hover=&#8221;    content: %22%22;||    position: absolute;||    bottom: -2px;||    left: 0;||    display: block;||    width: 100%;||    height: 2px;||    background-color: #00828f;||    transform-origin: left;||    transition: 0.3s;||    transform: scaleX(0);&#8221; custom_css_before__hover_enabled=&#8221;on|hover&#8221; custom_css_promo_description__hover=&#8221;font-weight: 400;||    width: 80%;||    padding-bottom: 0;||      display: flex;||    align-items: center;&#8221; custom_css_promo_description__hover_enabled=&#8221;on|desktop&#8221; border_color_bottom__hover_enabled=&#8221;on|hover&#8221; border_color_bottom__hover=&#8221;#00828F&#8221;]<\/p>\n<p class=\"p1\">Ecosystems ALWAYS respond to disruptions, both internal and external. They constantly move from <em>balance to imbalance and to new balance.<\/em> <\/p>\n<p class=\"p1\">An effective influence strategy is therefore to challenge the status quo.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; module_id=&#8221;strategy&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;29f5fdb8-1d12-4d3a-8e52-3c5d68b135c8&#8243; background_color=&#8221;#ffffff&#8221; min_height=&#8221;875px&#8221; custom_padding=&#8221;103px||||false|false&#8221; custom_padding_tablet=&#8221;40px||||false|false&#8221; custom_padding_phone=&#8221;40px||||false|false&#8221; custom_css_before=&#8221;content:&#8221;;||display:block;||position:absolute;||top: 2vw;||left: -5vw;||opacity: 0.3;||width: 35vw;||height:35vw;||border-radius: 999px;||background-image: linear-gradient(132deg, #81c0c5 0%, #ffffff 50%,#00828f 100%);||filter: blur(40px);&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;50bc675e-3f51-4a97-a5d3-ba7525bf0822&#8243; width=&#8221;90%&#8221; min_height=&#8221;719px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;Ecosystems are&#8230;?&#8221; admin_label=&#8221;Ecosystems are..&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;be6857e7-1e99-4bc0-9a11-42879a06cb75&#8243; header_font=&#8221;Inter|300|||||||&#8221; header_text_color=&#8221;#00828F&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>When I asked the Linkedin Community that question, their voting resulted in:<\/p>\n<p>[\/et_pb_cta][et_pb_counters bar_bg_color=&#8221;#00828f&#8221; admin_label=&#8221;Result Linkedin Poll&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#191B1D&#8221; title_font_size=&#8221;20px&#8221; percent_font=&#8221;Inter||||||||&#8221; percent_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_counter percent=&#8221;75&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Inter||||||||&#8221; title_text_color=&#8221;#191B1D&#8221; background_enable_video_mp4=&#8221;on&#8221; background_enable_video_webm=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; bar_background_color_default=&#8221;#00828f&#8221; use_percentages=&#8221;on&#8221;]Constructed and Developed[\/et_pb_counter][et_pb_counter percent=&#8221;25&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_enable_video_mp4=&#8221;on&#8221; background_enable_video_webm=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; bar_background_color_default=&#8221;#00828f&#8221; use_percentages=&#8221;on&#8221;]Found and Activated[\/et_pb_counter][\/et_pb_counters][et_pb_cta admin_label=&#8221;Different approach to ecosystems&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;be6857e7-1e99-4bc0-9a11-42879a06cb75&#8243; custom_margin=&#8221;50px||0px||false|false&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span><span lang=\"NL\">So depending on your role in an organization and what you want to achieve, you look at your ecosystems differently. <\/span><\/span><span><\/span><\/p>\n<ul><\/ul>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta admin_label=&#8221;Different approach to ecosystems&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;be6857e7-1e99-4bc0-9a11-42879a06cb75&#8243; body_ul_font=&#8221;Inter|300|||||||&#8221; body_ul_font_size=&#8221;20px&#8221; min_height=&#8221;560px&#8221; custom_margin=&#8221;96px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||26px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>There are roughly two reasons for ecosystem collaboration; <\/span><\/p>\n<ul>\n<li><span>wanting to <strong>innovate for new<\/strong><\/span> <strong><strong>potential<\/strong><\/strong>. Here you usually try to construct an ecosystem. <span lang=\"NL\">This assumes very much feasibility, design, predictability and control.<\/span>\n<div><\/div>\n<\/li>\n<li><span>wanting to <strong>solve complex<\/strong><\/span> <strong><strong>problems<\/strong><\/strong>. Here you usually try to activate existing ecosystem players. <span lang=\"NL\">It assumes equal collaboration, co-creation, giving meaning together, common values and greater purpose.<\/span><span lang=\"NL\"><\/span><\/li>\n<\/ul>\n<div><span lang=\"NL\"><\/span>It&#8217;s two sides of the same change coin. But with different principles and process.<\/div>\n<div><\/div>\n<p>&nbsp;<\/p>\n<ul><\/ul>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;OCall To Action V1 &#8211; Olena&#8221; module_id=&#8221;v3&#8243; module_class=&#8221;barbra_cta_3&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#025461&#8243; background_image=&#8221;https:\/\/ecosystemcollaboration.com\/wp-content\/uploads\/2023\/11\/olena-cta-bg-image.jpg&#8221; custom_padding=&#8221;150px||150px||true|false&#8221; custom_padding_tablet=&#8221;100px||100px||true|false&#8221; custom_padding_phone=&#8221;60px||60px||true|false&#8221; custom_css_before=&#8221;content: %22%22;||display: block;||position: absolute;||left: 0;||top: 0;||background-color: #025461;||width: 100%;||height: 100%;||opacity: 0.9;&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; admin_label=&#8221;BCTA V3 &#8211; Barbara &#8211; Row&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1170px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 68% !important;||margin-right: 2% !important;||margin-bottom: 0;&#8221; custom_css_main_element_phone=&#8221;    width: 100%!important;||    margin-right: 0 !important;||    margin-bottom: 30px;&#8221;][et_pb_text admin_label=&#8221;BCTA V3 &#8211; Barbara &#8211; Text &#8211; Connect with people all over the world&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inter|700|||||||&#8221; text_text_color=&#8221;#81C0C5&#8243; text_font_size=&#8221;50px&#8221; text_line_height=&#8221;120%&#8221; max_width_tablet=&#8221;500px&#8221; max_width_phone=&#8221;320px&#8221; max_width_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;42px&#8221; text_font_size_phone=&#8221;30px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Do you have a <strong>case<\/strong> you would like to <strong>discuss<\/strong>?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 30% !important;||margin-right: 0 !important;||margin-bottom: 0;&#8221; custom_css_main_element_phone=&#8221;    width: 100%!important;||    margin-right: 0 !important;||    margin-bottom: 0;&#8221;][et_pb_button button_url=&#8221;#footer&#8221; button_text=&#8221;contact&#8221; button_alignment=&#8221;right&#8221; button_alignment_tablet=&#8221;right&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;BCTA V3 &#8211; Barbara &#8211; Button &#8211; Say hello&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;30px&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#f4f6fc&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;50%&#8221; button_font=&#8221;Inter|700|||||||&#8221; button_icon=&#8221;&#x27;||divi||400&#8243; button_icon_color=&#8221;#000000&#8243; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; custom_margin_tablet=&#8221;|auto||auto|false|false&#8221; custom_margin_phone=&#8221;|auto||auto|false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; custom_css_main_element=&#8221;width: 163px;||height: 163px;||text-align: center;||    line-height: 130% !important;||    display: flex !important;||    align-items: center;||    margin-right: 0px!important;||    margin-left: auto!important;&#8221; custom_css_after=&#8221;top: 50%;||left: 50% !important;||transform: translate(-50%, -50%) rotate(0deg) scale(0);||margin: 0 !important;||transition: 0.3s;||opacity: 0;&#8221; global_colors_info=&#8221;{}&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;rgba(0,0,0,0)&#8221; custom_css_after__hover_enabled=&#8221;on|hover&#8221; custom_css_after__hover=&#8221;top: 50%;||left: 50% !important;||transform: translate(-50%, -50%) rotate(90deg) scale(1);||margin: 0 !important;||transition: 0.3s;||opacity: 1;&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;width: 163px;||height: 163px;||text-align: center;||    line-height: 130% !important;||    display: flex !important;||    align-items: center;||    margin-right: auto !important;||    margin-left: auto!important;&#8221; custom_css_main_element_tablet=&#8221;width: 163px;||height: 163px;||text-align: center;||    line-height: 130% !important;||    display: flex !important;||    align-items: center;||    margin-right: 0px!important;||    margin-left: auto!important;&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;BAccordion V1 &#8211; Barbra&#8221; module_id=&#8221;v1&#8243; module_class=&#8221;barbra_accordion_1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;150px||150px||true|false&#8221; custom_padding_tablet=&#8221;100px||100px||true|false&#8221; custom_padding_phone=&#8221;60px||60px||true|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Stone Accordion &#8211; Ragnar &#8211; Row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1170px&#8221; custom_padding=&#8221;||4px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Stone Accordion &#8211; Ragnar &#8211; Text&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inter|300|||||||&#8221; text_font_size=&#8221;50px&#8221; text_line_height=&#8221;120%&#8221; header_6_text_color=&#8221;#000000&#8243; custom_padding=&#8221;||41px||false|false&#8221; custom_padding_tablet=&#8221;||20px||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;30px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; border_width_bottom=&#8221;3px&#8221; border_color_bottom=&#8221;#81C0C5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>What about Your Ecosystem?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;BAccordion V1 &#8211; Barbra &#8211; Row&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1170px&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;width:49% !important;||margin-right:2% !important;||margin-bottom:0 !important;&#8221; custom_css_main_element_phone=&#8221;width:100% !important;||margin-right:0 !important;||margin-bottom:0 !important;&#8221;][et_pb_text admin_label=&#8221;Stone Accordion &#8211; Ragnar &#8211; Text&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;Inter||||||||&#8221; text_text_color=&#8221;#191B1D&#8221; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;141%&#8221; header_6_text_color=&#8221;#000000&#8243; custom_margin=&#8221;34px||||false|false&#8221; text_font_size_tablet=&#8221;24px&#8221; text_font_size_phone=&#8221;22px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Is an ecosystem collaboration the right choice for your challenge?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 49%!important;&#8221; custom_css_main_element_phone=&#8221;width: 100%!important;&#8221;][et_pb_accordion open_toggle_text_color=&#8221;#00828F&#8221; admin_label=&#8221;BAccordion V1 &#8211; Barbra &#8211; Accordion&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; toggle_text_color=&#8221;#191B1D&#8221; toggle_font=&#8221;Inter||||||||&#8221; toggle_font_size=&#8221;24px&#8221; toggle_line_height=&#8221;120%&#8221; closed_toggle_font=&#8221;Inter||||||||&#8221; body_font=&#8221;Inter|300|||||||&#8221; body_text_color=&#8221;#191B1D&#8221; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;150%&#8221; body_ul_type=&#8221;square&#8221; body_ul_font=&#8221;Inter|300|||||||&#8221; body_ul_text_color=&#8221;#191B1D&#8221; body_ul_font_size=&#8221;20px&#8221; body_ul_line_height=&#8221;150%&#8221; toggle_font_size_tablet=&#8221;18px&#8221; toggle_font_size_phone=&#8221;&#8221; toggle_font_size_last_edited=&#8221;on|tablet&#8221; custom_css_toggle=&#8221;    margin-bottom: 0px!important;||    padding: 0!important;||background-color: transparent !important;||    border-width: 0 0 2px 0;||    border-color: rgba(175,181,190,0.2);||font-weight: 400;&#8221; custom_css_toggle_title=&#8221;    font-weight: 400;||    padding: 39px 60px 39px 0 !important;||&#8221; custom_css_toggle_icon=&#8221;    content: %22+%22;||    font-family: &#8216;Inter&#8217;,Helvetica,Arial,Lucida,sans-serif !important;||    font-weight: 600;||    color: #fff;||    font-size: 38px !important;||    background-color: #000;||    border-radius: 50%;||    line-height: 100%;||    display: block;||    padding: 0px 9px 5px;||    transform: translate(0px, -50%) rotate(0deg);||    margin-top: 0 !important;||    transition: 0.3s;&#8221; custom_css_toggle_content=&#8221;    font-weight: 400;||    padding: 0!important;||    margin-top: 0;||    display: block!important;||    height: auto!important;||    transition: 0.3s;||    overflow: hidden;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_toggle_icon__hover_enabled=&#8221;off|desktop&#8221; custom_css_toggle_icon__hover=&#8221;    content: %22+%22;||    font-family: &#8216;Inter&#8217;,Helvetica,Arial,Lucida,sans-serif !important;||    font-weight: 600;||    color: #fff;||    font-size: 21px !important;||    background-color: #000;||    border-radius: 50%;||    line-height: 100%;||    display: block;||    padding: 14px 21px 17px;||    transform: translate(0px, -50%) rotate(0deg);||    margin-top: 0 !important;||    transition: 0.3s;&#8221;][et_pb_accordion_item title=&#8221;Ecosystems are loosely coordinated (if at all)&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">Who would want to fly in a plane built by a loosely coordinated ecosystem of organizations? In this case, the complexity, focus on safety, and integrated nature of the design call for a much more tightly integrated collaboration model and a hierarchical supply chain. <\/p>\n<p class=\"p1\">In ecosystems, you can ask partners to co-create with you, but you don\u2019t solely set the rules. A few questions to stimulate partner engagement: <\/p>\n<ul>\n<li class=\"p3\"><span class=\"Apple-tab-span\"><\/span>How do we build our collaboration?<\/li>\n<li class=\"p3\"><span class=\"Apple-tab-span\"><\/span>How do we share value?<\/li>\n<li class=\"p3\"><span class=\"Apple-tab-span\"><\/span>How do the activities of different organizations come together?<\/li>\n<li class=\"p3\"><span class=\"Apple-tab-span\"><\/span>Which organization\u2019s procedures will change to align with the other\u2019s? (a challenging question)<\/li>\n<\/ul>\n<ul><\/ul>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;The need for the right orchestrator&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p class=\"p1\">In every ecosystem collaboration, there is at least one organization that takes on the role of the orchestrator. But this doesn\u2019t necessarily mean it is the best fit for the job. <\/p>\n<ul>\n<li class=\"p1\">The orchestrator must be a key member of the ecosystem, controlling essential resources such as a strong brand, access to customers, or key skills.<\/li>\n<li class=\"p1\">The orchestrator should hold a central position in the ecosystem network, with strong dependencies on many other players and a resulting need and ability to effectively coordinate.<\/li>\n<li class=\"p1\">The orchestrator must be seen by others as a fair (or even neutral) partner, not as a competitive threat.<\/li>\n<li class=\"p1\">The best candidate is likely the player with the greatest net benefits from the ecosystem, and thus the ability to take on the largest initial investments.<\/li>\n<\/ul>\n<ul><\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Nothing happens until the puzzle is complete&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p class=\"p1\">Being the first doesn\u2019t matter if the key partners in your ecosystem aren\u2019t ready. Your success depends on the collective result, and that only happens when the <strong>last<\/strong> piece of the puzzle falls into place. <\/p>\n<p class=\"p1\">That\u2019s why helping the weak link is always the best idea. It has a much greater impact on overall success than just strengthening your own part. <\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;29f5fdb8-1d12-4d3a-8e52-3c5d68b135c8&#8243; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;103px||146px||false|false&#8221; custom_padding_tablet=&#8221;40px||40px||false|false&#8221; custom_padding_phone=&#8221;40px||40px||false|false&#8221; custom_css_before=&#8221;content:&#8221;;||display:block;||position:absolute;||top: 2vw;||left: -5vw;||opacity: 0.3;||width: 35vw;||height:35vw;||border-radius: 999px;||background-image: linear-gradient(132deg, #81c0c5 0%, #ffffff 50%,#00828f 100%);||filter: blur(40px);&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;50bc675e-3f51-4a97-a5d3-ba7525bf0822&#8243; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;Start with your strategy&#8221; admin_label=&#8221;Strategising&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;be6857e7-1e99-4bc0-9a11-42879a06cb75&#8243; header_font=&#8221;Inter|300|||||||&#8221; header_text_color=&#8221;#00828F&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"font-weight: 400;\">Organisations that actively involve their ecosystem in their strategy development are more flexible and resillient compared to organisations that don\u2019t.<\/p>\n<p style=\"font-weight: 400;\">Here are <span>four ways how ecosystems are used in Strategy Development<\/span>.<span><\/span> Your level of influence on your ecosystems starts with a <strong>strategic choice<\/strong>.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_svg_animation dsm_upload_svg=&#8221;https:\/\/ecosystemcollaboration.com\/wp-content\/uploads\/2023\/03\/Arrow_light-1.svg&#8221; dsm_alignment=&#8221;left&#8221; dsm_svg_color=&#8221;#81C0C5&#8243; dsm_width=&#8221;30%&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; max_width=&#8221;80%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-150px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_svg_animation][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;50bc675e-3f51-4a97-a5d3-ba7525bf0822&#8243; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_svg_animation dsm_upload_svg=&#8221;https:\/\/ecosystemcollaboration.com\/wp-content\/uploads\/2023\/03\/strategy_graphic_NL.svg&#8221; dsm_speed=&#8221;80&#8243; dsm_svg_color=&#8221;#00828f&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_svg_animation][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;BContent V10 &#8211; Barbra&#8221; module_id=&#8221;v10&#8243; module_class=&#8221;barbra_content_10&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;150px||150px||true|false&#8221; custom_padding_tablet=&#8221;100px||100px||true|false&#8221; custom_padding_phone=&#8221;60px||60px||true|false&#8221; custom_css_before=&#8221;content:&#8221;;||display:block;||position:absolute;||top: 2vw;||right: -5vw;||opacity: 0.3;||width: 35vw;||height:35vw;||border-radius: 999px;||background-image: linear-gradient(132deg, #81c0c5 0%, #ffffff 50%,#00828f 100%);||filter: blur(40px);&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;BContent V10 &#8211; Barbra &#8211; Row&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1170px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;BContent V10 &#8211; Barbra &#8211; Text &#8211; The difference between who&#8230;&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inter|700|||||||&#8221; text_text_color=&#8221;#191B1D&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;130%&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;850px&#8221; max_width_tablet=&#8221;600px&#8221; max_width_phone=&#8221;600px&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; text_font_size_tablet=&#8221;30px&#8221; text_font_size_phone=&#8221;26px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>When <strong>\u2018More<\/strong> <strong>of the<\/strong> <strong>Same\u2019<\/strong> no longer works in collaboration<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;BContent V10 &#8211; Barbra &#8211; Row&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1170px&#8221; custom_padding=&#8221;50px||||false|false&#8221; custom_padding_tablet=&#8221;20px||||false|false&#8221; custom_padding_phone=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;on|phone&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 32% !important;||margin-right: 2% !important;||margin-bottom: 0;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;||margin-right: 0 !important;||margin-bottom: 30px;&#8221;][et_pb_text admin_label=&#8221;BContent V10 &#8211; Barbra &#8211; Text &#8211; 01&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lora||||||||&#8221; text_font_size=&#8221;80px&#8221; text_line_height=&#8221;100%&#8221; custom_margin=&#8221;||8px||false|false&#8221; text_font_size_tablet=&#8221;50px&#8221; text_font_size_phone=&#8221;50px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>01<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Giving and Receiving&#8221; admin_label=&#8221;BContent V10 &#8211; Barbra &#8211; Blurb &#8211; Research &#038; plan&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Inter|700|||||||&#8221; header_text_color=&#8221;#191B1D&#8221; header_font_size=&#8221;30px&#8221; header_line_height=&#8221;120%&#8221; body_font=&#8221;Inter|300|||||||&#8221; body_text_color=&#8221;#191B1D&#8221; body_font_size=&#8221;17px&#8221; body_line_height=&#8221;170%&#8221; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; custom_css_blurb_title=&#8221;padding-bottom: 25px;&#8221; custom_css_blurb_content=&#8221;||font-weight: 400&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">In ecosystem collaborations, you always get something back; maybe later or from someone else, but always from someone in the network. This applies even to competing organizations, especially in times of crisis. <\/p>\n<p class=\"p1\">How do you give and receive in your ecosystem?<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 32% !important;||margin-right: 2% !important;||margin-bottom: 0;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;||margin-right: 0 !important;||margin-bottom: 30px;&#8221;][et_pb_text admin_label=&#8221;BContent V10 &#8211; Barbra &#8211; Text &#8211; 02&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lora||||||||&#8221; text_font_size=&#8221;80px&#8221; text_line_height=&#8221;100%&#8221; custom_margin=&#8221;||8px||false|false&#8221; text_font_size_tablet=&#8221;50px&#8221; text_font_size_phone=&#8221;50px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>02<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Activating goodwill&#8221; admin_label=&#8221;BContent V10 &#8211; Barbra &#8211; Blurb &#8211; Mock up&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Inter|700|||||||&#8221; header_text_color=&#8221;#191B1D&#8221; header_font_size=&#8221;30px&#8221; header_line_height=&#8221;120%&#8221; body_font=&#8221;Inter|300|||||||&#8221; body_text_color=&#8221;#191B1D&#8221; body_font_size=&#8221;17px&#8221; body_line_height=&#8221;170%&#8221; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; custom_css_blurb_title=&#8221;padding-bottom: 25px;&#8221; custom_css_blurb_content=&#8221;||font-weight: 400&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">Research shows that the ability to activate \u2018goodwill\u2019 within an ecosystem depends on two factors: the level of trust between people and how accessible the right people are.<\/p>\n<p class=\"p1\">How accessible and available are you in the ecosystem?<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 32% !important;||margin-right: 0 !important;||margin-bottom: 0;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;||margin-right: 0 !important;||margin-bottom: 0;&#8221;][et_pb_text admin_label=&#8221;BContent V10 &#8211; Barbra &#8211; Text &#8211; 03&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lora||||||||&#8221; text_font_size=&#8221;80px&#8221; text_line_height=&#8221;100%&#8221; custom_margin=&#8221;||8px||false|false&#8221; text_font_size_tablet=&#8221;50px&#8221; text_font_size_phone=&#8221;50px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;font-weight: 400;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>03<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;New Combinations&#8221; admin_label=&#8221;BContent V10 &#8211; Barbra &#8211; Blurb &#8211; Build &#038; launch&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Inter|700|||||||&#8221; header_text_color=&#8221;#191B1D&#8221; header_font_size=&#8221;30px&#8221; header_line_height=&#8221;120%&#8221; body_font=&#8221;Inter|300|||||||&#8221; body_text_color=&#8221;#191B1D&#8221; body_font_size=&#8221;17px&#8221; body_line_height=&#8221;170%&#8221; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; custom_css_blurb_title=&#8221;padding-bottom: 25px;&#8221; custom_css_blurb_content=&#8221;||font-weight: 400&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">Research shows that innovation and change come from creating new combinations. The \u2018new\u2019 emerges by collaborating with people outside your usual network. <\/p>\n<p class=\"p1\">How open are you to collaborating with new organizations?<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecosystems and why they matterDynamic, self-organizing networks of independent, autonomous actors that in interaction, are interdependent of each other for growth and survival.Ecosystems are popular. Companies use them to create new revenue and drive innovation. Collaborating on something bigger also helps you grow. But how does collaboration in complex ecosystems work? What are platform ecosystems? What works and what doesn\u2019t when building an ecosystem? And where do you start? According to EY research 68% of corporate business leaders say that ecosystems and partnerships are the only way to succeed in the market. IBM research shows almost 70% of CEO\u2019s partnered extensively in 2012.Companies reported one-third of their market value depended on these partnerships. [1][1] De Man, A. 2013. Alliances, An Executive Guide to Designing Successful Strategic Partnerships, Chichester. 4Ecosystems are all around usWe are all part of multiple ecosystems, whether we are aware of it or not.EcosystemsEcosystems connect organizations across different sectors. Participants depend on each other in multiple ways; There is no hierarchical control; You are either part of it or not. Ecosystems form, grow, and shrink on their own. As a participant, your influence is limited. This calls for a step-by-step, cyclical strategy. 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